Monday, May 17, 2010

Farm Sanctuary Co-founder Gene Baur Profiled in Season Premiere of 50PlusPrime

Primetime Online News Program for Baby Boomers Premiered Sunday, May 16, 2010

Watkins Glen, NY – May 17, 2010 – On Sunday, May 16, Farm Sanctuary, the nation’s leading farm animal protection organization, was profiled in the season premiere of 50PlusPrime, a primetime online news program for baby boomers, the 78 million men and women born between 1946 and 1964. 50PlusPrime, hosted by Tony Fama, a former TV news anchor and investigative reporter, speaks with baby boomers making a difference in their communities, and identifies resources and services benefiting baby boomers and their parents.

50PlusPrime spent two days in Watkins Glen, New York, at Farm Sanctuary’s original 175-acre home, meeting with Gene Baur, the 47-year-old baby boomer who co-founded Farm Sanctuary 24 years ago. During that quarter-century, Baur’s organization has grown into the nation’s leading farm animal protection organization. It operates the largest farm animal rescue and refuge network in North America, and has rescued thousands of animals from slaughterhouses, stockyards and farms and given them a peaceful place to live out their lives.

"About a year ago, when we began considering stories for our season premiere, I was introduced to the work of Gene Baur and Farm Sanctuary,” said Tony Fama, host of 50PlusPrime. “As I learned about Gene, in reading his book, in surfing Farm Sanctuary’s website, I knew we had to tell the story of Gene’s compassionate work on behalf of abused farm animals. 50PlusPrime will focus on baby boomers doing outstanding work. There is no question that Gene and Farm Sanctuary meet that description.”

“We are thrilled to be a part of the season premiere of 50PlusPrime,” said Baur. “Baby boomers have served as catalysts and helped bring needed and groundbreaking social change to our nation. The ideals underpinning the civil rights and environmental movements of the 1960s, which challenged the status quo, are helping to inspire a burgeoning food movement in our country today, along with a renewed interest in vegetarianism. Besides supporting environmental sustainability, eating fresh, whole plant foods instead of animal foods also helps lower the risk of heart disease, diabetes and other common ailments. Tony Fama’s commitment to inspiring and providing tools for conscientious living should be applauded.”

Where to Watch:

Gene is an inspiration to me and a hero to animals everywhere!

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